Armhy and mips are both designers of chips that are used in the embeded market. Both have their chip designs being used by major chip vendors who supply chips into the mas market consumabes.
Both these companies are 'buys' and will continue to profit from the growing tech consumer mass market.
One to watch!
Samsung Scores Major Deal for New Apple iPod Digital Lifestyle Magazine @ dlmag.com: "Samsung made public at the SEMI Strategic Business Conference that they held a contract with Apple. Jon Kang, senior vice president in marketing at Samsung Semiconductor Inc., said “I knew PortalPlayer would take a dive, I knew that we would win this design.' Samsung’s chip is inspired by ARM Holdings plc. 32-bit processor technology, with Kang referring to the company as being the “PortalPlayer Killer”. Executives for Samsung noting that they supply the majority of NAND flash for Apple’s iPod, further elaborating “We’ve been working with Apple a long time, it’s a huge win for us.”"